Specialized named as official sponsor of Paris-Roubaix
March 27 th 2019 - 17:00
Leading back to the first edition of Paris-Roubaix, the most decorated cyclists in the world have been dreaming of attacking the historic cobblestone sections and being the first to enter the legendary Roubaix velodrome. Big stars like Tom Boonen, Fabian Cancellara, Niki Terpstra, and Peter Sagan saw their dreams come true by crossing the finish and holding their well-deserved cobblestone trophy in the air. They all had one thing in common: They all won their races aboard their Specialized Roubaix. No less than 6 times, the Specialized Roubaix bike piloted these riders to a win.
It’s those achievements that undoubtedly make the Specialized Roubaix the bike for Paris-Roubaix. We are proud to announce that the Specialized Roubaix is the official bike of Paris-Roubaix. The long-lasting history between Paris-Roubaix and Specialized is now formalized in a partnership that brings the two brands together until 2021.
“Paris-Roubaix is an icon in the world of cycling. It’s the ultimate testing ground for the world’s best cyclists and we’ve been dedicated as technical partners to develop the smoothest and fastest equipment for the race. We’re excited to partner with the ASO to celebrate this monument with athletes all around the world.” Says Mark Cote, CMO of Specialized.
Thierry Gouvenou, Director of Paris-Roubaix ” We are delighted to welcome aboard to Paris-Roubaix a brand that has such a great history with the race. Specialized is one of the leading cycling brands in the world and we are proud to present them as one of the partners for Paris-Roubaix for the next three years.”