Major partner
La Région Hauts-de-France is proud to contribute to the great celebration offered each spring by the Queen of the Classics. For these 4th and 121st editions, the measures it is putting in place will be exceptional: a new float in the region’s colours offering local waffles as part of the publicity caravan; institutional stands at the start in Denain, at the team presentation in Compiègne and at the finish at the Roubaix velodrome from Friday to Sunday; events zones and giant screens on Sunday at the Trouée d’Arenberg, Chemin des Ponceaux in Orchies, Carrefour de l’Arbre in Gruson but also, and for the very first time, at the Moulin de Vertain in Templeuve and at Bersée; and finally, a live broadcast from Compiègne, to bring the pre-race action to life, on the Region’s YouTube channel and Facebook page.
With a view to hosting the Grand Départ of the Tour de France in 2025, la Région Hauts-de-France has its finger on the pulse of cycling fans’ fervour. Six million cobbles await the women and men riders on Paris-Roubaix, the same total as the inhabitants of the Hauts-de-France region: quite a symbol!
Institutional partner
Le Département du Nord, France’s most populous with 2.6 million inhabitants, is proud of its partnership with Paris-Roubaix. L’Enfer du Nord (the hell of the north), whose name it shares and whose values of courage and friendliness it embodies, is a monument that demonstrates, year after year, the passion of the people of northern France for cycling. This natural partnership is part of this great tradition. For several years, this support has been accompanied by a programme of renovation and maintenance of the department’s cobbled areas, from the Cambrésis region to the outskirts of the conurbation. This year, the Nord department has also contributed to weeding of the legendary Trouée d’Arenberg cobbled section, as part of an ecological and solidarity-based eco-pasturing initiative. As a local authority with almost 1,000 reception centres, le Département du Nord works to promote solidarity between people and a balance between its different territories. Committed to the practice of sport for all, from leisure-based and health-based sports to top-level competition, the Nord department supports all the major events that bring us together and help to raise the profile of the region. This is why it also supports the Paris-Roubaix U23, junior and mountain bike events.
Institutional partner
La Métropole Européenne de Lille is proud to welcome the Queen of the Classics again. With the 95 municipalities that compose it, la Métropole Européenne de Lille takes action on a daily basis for its 1.2 million inhabitants, in essential domains such as transport, housing, the economy, household waste and sport. La Métropole Européenne de Lille has been developing an ambitious policy for several years now. It supports sport for all by means of the “support fund” that makes it possible to finance the construction or renovation of sports facilities throughout the urban area, and, thanks especially to the “sponsored matches” scheme, enables its inhabitants to attend the sports matches of its leading clubs. In this way, it encourages top-level sport, particularly for women. It supports 17 sports clubs, including 7 women’s clubs and 4 mixed clubs. It supports young athletes preparing for the Paris 2024 Olympic and Paralympic Games. A genuine sporting area, la Métropole Européenne de Lille has made hosting leading international competitions such as the Rugby World Cup and popular major sports events one of its trademarks. It will host the men’s and women’s basketball preliminary rounds and the men’s and women’s handball finals of the 2024 Paris Olympic Games. 52 matches are scheduled at the Decathlon Arena - Pierre-Mauroy stadium between 27th July and 11th August. In July 2025, it will host the Grand Départ of the Tour de France.
Official partner
LCL is faithful to its commitment to cycling and has been present in the Tour de France since 1981.
LCL reinforces its presence throughout the year thanks to internationally renowned cycling races including:
- Paris-Nice
- Paris-Roubaix
- Critérium du Dauphiné
- Tour de France
- Tour de France Femmes avec Zwift
- Paris-Tours
Check out the latest news about LCL on the social networks:
- facebook.com/LCL
- @MaillotjauneLCL et @LCL
- @LCL
Official partner
Because it involves taking on all challenges and going beyond limits, for Oakley, cycling is more than just a sport. It is a state of mind and an invitation to excel. This year once again, Oakley’s collection will be boasting many new products.
In terms of eyewear, the new Sphaera and BiSphaera models offer an extra-wide field of vision and you can almost forget you are wearing them thanks to their light weight and perfect fit. You will also recognise the Mathieu Van der Poel Signature Sutro Lite Sweep, the orange glasses worn by the world champion when he won at the velodrome last year. As for helmets, the ARO 7 boasts a revolutionary design with its removable PRIZM visor that offers perfect protection and aerodynamics. The ARO 5 and ARO 3 round off the collection with a unique design including, in particular, seamless integration of Oakley eyewear as well as optimised aerodynamics and ventilation. Oakley Bike. More than two wheels.
Official partner
Since 2019, E.Leclerc has been the official partner of the prestigious Polka Dot Jersey, the distinctive jersey worn by the best climber on the Tour de France.
With a deeply rooted regional organisation and accessible, popular brands, E.Leclerc was naturally destined to be associated with the world’s greatest races: the Tour de France, Paris-Nice, Paris-Roubaix, the Étape du Tour and now Paris-Roubaix Femmes with Zwift.
With 754 stores and 555 members, E.Leclerc is the leader in the French supermarket and hypermarket sector. Its members, who are independent entrepreneurs, invest durably to ensure that E.Leclerc shopping centres are dynamic partners in the local economy and major players in defending purchasing power on a daily basis.
Official partner
Shimano, which was founded in Sakai City, Osaka, Japan in 1921, has been dedicated for over 100 years to helping its customers get closer to nature and to helping people realise their dreams, and with this comes the desire to create exceptional products and clothing for cycling.
Shimano Inc. covers a wide range of purposes, including, planning, development, design, manufacturing and the many support functions required to supply components for bicycles, fishing reels and rowing equipment.
In Europe, Shimano is ‘the eyes, ears and mouth’ of Team Shimano global. Its mission is to be a supplier of excellence, a valued partner to all customers in its European markets and to drive demand for Shimano and Shimano owned products. Shimano is proud to have developed products that continue to lead many athletes to victory and make an infinite number of cycling journeys possible.
Visit https://road.shimano.com for more information.
Official partner and official timekeeper
Tissot: a watchmaker combining tradition and avant-gardism since 1853.
Nestled in the Locle mountains, Tissot makes Swiss watches that remind us that the journey is as important as the destination. The brand’s ambassadors, such as American basketball star Damian Lillard, Italian motorcycling prodigy Enea Bastianini and Slovenian cyclist Primož Roglič, perfectly illustrate the hours of commitment required for success. In addition to its renowned ambassadors, Tissot leaves its mark on the world of sport though its status of Official Timekeeper for major events such as the NBA, MotoGPTM, or Tour de France. Explore Tissot’s collections: T-Touch, PRX, Chemin des Tourelles and many others, each combining heritage and innovation, whilst remaining affordable. Beyond traditional watchmaking and timekeeping, Tissot is with you every step of the way, celebrating your successes and recognising the progress you have made
Official Technology Partner
Capgemini, a business and technology partner in digital transformation, supports its clients and partners around the world and across all industries in harnessing AI and advanced technologies — including in the field of sport.
By partnering with Amaury Sport Organisation as the official technology partner of 14 cycling races, including the Tour de France and Paris-Nice, Capgemini provides its expertise in data, artificial intelligence, and digital innovation to enhance the fan experience, optimize athletic performance, and make professional cycling more accessible.
Together, Capgemini and A.S.O. aim to advance professional cycling and engage an ever-growing global community of fans.
Learn more about how Capgemini is transforming sport:
https://www.capgemini.com/fr-fr/notre-groupe/transformer-le-sport/
Official car
Škoda, a partner of Paris-Roubaix & Paris-Roubaix Femmes with Zwift as well as all cycling fans, is delighted to be back in the pack for 2024!
For this new edition of the Hell of the North, Škoda’s Enyaq, the brand’s 100% electric SUV, is taking on the cobbles again! The Enyaq, a spearhead in the transition to electro-mobility, combines sustainability with Škoda’s typical qualities: generous space combined with thrilling design. With a range that can reach up to 565 km, this family SUV is just as capable of tackling the 250 km journey to the Roubaix velodrome as it is supporting you in your daily adventures. If you want to find out more about the Škoda range, nothing could not be simpler: visit skoda.fr
Official Partner
Shimano, which was founded in Sakai City, Osaka, Japan in 1921, has been dedicated for over 100 years to helping its customers get closer to nature and to helping people realise their dreams, and with this comes the desire to create exceptional products and clothing for cycling.
Shimano Inc. covers a wide range of purposes, including, planning, development, design, manufacturing and the many support functions required to supply components for bicycles, fishing reels and rowing equipment. In Europe, Shimano is ‘the eyes, ears and mouth’ of Team Shimano global. Its mission is to be a supplier of excellence, a valued partner to all customers in its European markets and to drive demand for Shimano and Shimano owned products. Shimano is proud to have developed products that continue to lead many athletes to victory and make an infinite number of cycling journeys possible.
Visit https://road.shimano.com for more information
Official partner
On any given day, The Adecco Group —the world leading provider of employment solutions— connects over 700,000 people across 60 countries with job opportunities. In France, through our long-standing subsidiary Adecco, we help companies to meet their human resources needs and talented people find fulfilling employment, be it temporary or permanent. Adecco puts its human resources solutions at the service of sport by recruiting more than 10,000 people in this sector in France every year. Since 2018, Adecco has been proud to serve as the Official Recruiter of the Tour de France, employing the iconic Adecco crew, who help make the Grande Boucle a great success every year. Adecco is also a partner of three other cycling races with international projection: the Tour de France Femmes avec Zwift, Paris–Nice and Paris–Roubaix.
Official partner
TotalEnergies is proud to put all its energies at the service of everyday life for people across France, through its network of 3,200 service stations nationwide, the supply of electricity and gas to more than 4 million customers, and the production of renewable électricité. TotalEnergies is the “Energy” partner of France’s biggest cycling races, such as Paris-Nice, Paris-Roubaix, and the Tour de France. At TotalEnergies, we share with cycling fans a taste for performance, a strong team spirit, and a passion for cycling on roads all across France.
TotalEnergies provides the energy, you turn it into emotion.
TotalEnergies.com
Instagram : @totalenergies
X : @TotalEnergies
Youtube : @TotalEnergies
OFFICIAL MOTORCYCLE
Kawasaki motorcycles are a concentration of some of the most sophisticated technologies in the world. They embody a unique engineering heritage and a wealth of technological expertise, combined with passion, performance, and a distinctive character.
Kawasaki is proud to associate its long-distance sport tourer, the Kawasaki Versys 1100, with the event organization to support this renowned race. With its unmatched comfort, outstanding road performance, and fully equipped luggage system, it proves to be the ideal travel companion for experienced riders covering long distances.
To learn more about Kawasaki, the Versys 1100, our range, and our history, visit:
www.kawasaki.fr
Facebook: Kawasaki France Officiel
Instagram: @kawasaki_france_officiel
OFFICIAL SUPPLIER
Since 2022, Ecologic has been working to give sports and leisure items a second life when they are used or at the end of their lifespan.
As an eco-organization, Ecologic is firmly committed to working with local authorities and sports stakeholders to build repair, reuse and recycling networks, and also to raise public awareness about protecting the environment and all our “playing fields.”
Through this partnership, Ecologic strengthens this commitment with concrete actions, such as the “Grande Récup’ Vélos Solidaires” operation, carried out with local sports organizations and players in the Social and Solidarity Economy (SSE) to encourage the reuse of bicycles.
With the Grande Récup’ Vélos Solidaires, give your bike a second life!
Nearly 1,000 collection points have been set up all across France so you can drop off your bikes. The collected bikes are then refurbished and redistributed to those who need them most, giving them a new life.
Want to take part? Find the collection point closest to you!
Facebook: Ecologic
LinkedIn: Ecologic
Instagram: ecologicfrance
YouTube: ECOLOGIC FRANCE
ecologic-france.com